Sunday, October 26, 2014

Kingpins vs. Florida Mom





“Aaron Paul Calls Out Toys R Us for Pulling ‘Breaking Bad’ Figures”  
By: Christine D’zurilla
Source: LA Times

            On Wednesday, October twenty-two, the famous toy company, Toys R Us, recalled its line of action figures of characters from the acclaimed five season show ‘Breaking Bad’. This action was taken as a result of a petition initiated by a Florida mom, Susan Shrijver. The petition managed to collect an approximate ten-thousand signatures from people who opposed Toys R Us’ "decision to sell a Breaking Bad doll, complete with a detachable sack of cash and a bag of meth,” because it “alongside children's toys, is a dangerous deviation from their family-friendly values" (D’zurilla, 1). A new petition with nearly thirty-thousand signatures has formed, but this one opposes the toy company’s recent action. Stars of the show such as Bryan Cranston and Aaron Paul voiced their enmity of the withdrawal, the latter tweeting, “Wait, so @ToysRUs pulled all of the Breaking Bad figures from their shelves and still sells Barbie? Hmmmm...I wonder what is more damaging?” (D’zurilla, 1) . The opposition’s main argument centers around the hypocrisy expressed by the company, as the company continues to carry toys that promote violence and unrealistic beauty standards for children. Another argument is that the Breaking Bad figures are marked as “15+” and are found in the adult section of the store.
            Though this is not the most important of news, it should not be dismissed as trivial. Whether or not one believes the toys should have been removed off of Toys R Us’ shelves, the hypocritical nature of the company’s actions should be understood. Toy stores should not be hypocritically selective in what they remove off their shelves. If they exerted the efforts necessary to remove toys suggestive of drugs in the adult section of the store, then they should not hesitate in removing toys that involve guns or other promotions of violence. They are also warranted to wipe their shelves clean of Barbies and other toys which promote unrealistic “beauty” standards for young children, as these are highly detrimental to their psyche, as science has proven. 

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