Come Together

Marketing done wrong.

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   Gender roles are dangerous things. Even in a contemporary context, gender roles spell restriction. Gender roles strive to draw solid lines between genders. Those who dare stray past said boundaries are labeled and looked down upon. Manufacturers of products as unisex as pens take advantage of and harbor these societal limitations through senseless gender marketing. Pens for her. Body wash for him. They nurture the fear within male consumers of being too feminine by offering products designed for strong, rough men. They nurture the fear within female consumers of being too masculine by offering products designed for subtle and submissive women. Gender roles are inflicted upon the youth from a very young age. Parents often fear the preference their preschool-aged son may show toward the colour pink. This preference is associated with being homosexual. Oftentimes, that is not the case; the child merely likes the given colour Why should a colour be limited to a single gender? What a drab world this must be... In either case, why should homosexuality be looked down upon? If people were not so dead set in their opposition of homosexuality or any other types of sexuality that differ from the traditional heterosexual mode, then maybe the world would be a more peaceful and loving place. The truth is sex is merely a biological term and gender is a social construct. Gender roles attempt to restrict individuals from achieving their desired potential and expressing their individualism. Gender roles should be viewed as an anachronism within the twenty-first century. If a "male" individual wishes to dress like a female, then kudos to that individual. If a woman wishes to work in a male-dominated line of work, and her husband wishes to be a stay-at-home dad, then all the power to them. In order to free this world of mundanity and hate, individuals must advocate the abolishment of gender roles. 

Marketing done right.